WIES RUYTERS wies.ruyters@wur.nl
Wies Ruyters

Hello! I am Wies and I study political communication in the multimodality, where visuals and text combined shape the meaning of identity and ideology. My favorite research methods are computational, but I am currently exploring other methods as well. Besides my academic work, I also host workshops on high schools about polarisation and media literacy, and I occasionally visualize my projects on my website. Have a nice scroll :)

Within my PhD, I combine theories and insights from political communication with methods and best practices from data science.

Use < > to explore research areas that my work relates to, and ∨ ∧ to browse all projects within each area.

computational
methods

  • Wies Ruyters, Susan Vermeer, Sanne Kruikemeier & Rens Vliegenthart (2025)
    Embedding, embedding on the wall; who is the most prominent politician of them all? Exploring automated methods to study multimodal political news coverage

    Published in:
    Communication Methods and Measures
    DOI: 10.1080/19312458.2025.2558736

  • Mariska van Dam, Wies Ruyters
    Connected Conservatives: A network study on far right discourse on X.com (running title)

    Work in progress

multimodal
communication

  • Wies Ruyters, Susan Vermeer & Rens Vliegenthart
    Modality matters: the effects of monomodal versus multimodal news coverage on party leader recall

    Forthcoming:
    Oxford Handbook of Personality Politics
    Section 4, Media and personality politics

  • Wies Ruyters, Susan Vermeer, Sanne Kruikemeier & Rens Vliegenthart
    The Populist Gaze? A multimodal analysis of the convergence of politicians' Instagram communication and their news portrayals (running title)

    Work in progress

identity - ideology
perceptions

  • Wies Ruyters
    Wingwomen: How left-progressive and right-conservative leaders perform femininity on Instagram (running title)

    Work in progress

Every academic conference presentation brings a chance to rethink my work and communicate it in a way that narrates, inspires, and provokes - while being fun and relatable.

Use < > to page through a conference's presentations, and scroll down to move through conferences.

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ECPR

ICA

NEFCA

Papendal, the Netherlands

Academic poster presentation

Download .pdf

Brugge, Belgium

Panel:
News & Politics

COMP
TEXT

Vienna, Austria

Amsterdam, the Netherlands

ECREA

Innsbrück, Austria

Mirror selfie of Wies Ruyters taking a photo with a Fujifilm camera.

Personal
Perks

I live and work in the Netherlands. Besides being a nerd I greatly enjoy: going outdoors; doing sports (CrossFit, running, cycling); photography (I own a Fujifilm X100S); travelling; writing poetry; cooking; going out; data visualization; graphic design.

Line drawing of a crowd of people.

Polarization
Perspectives

Together with my colleague and fellow PhD Candidate Mariska van Dam, I facilitate workshops on high schools about societal polarization, political communication and media literacy. We have experience with different education levels, in different schools across different parts of the Netherlands. Can we challenge your students the coming season? Send us a message!
wies.ruyters@wur.nl

A curved list of Wies Ruyters's research interests around a contour: political communication, computational methods, journalism, identity-ideology perceptions, leadership. In the middle: download CV. Around it, balloons linking to LinkedIn, GitHub, YouTube, Google Scholar and Bluesky.